Leverage continuous insights through social media-based brand tracking
It took us a while to decide to work with you, but now that we're doing it, we're wondering why we hadn't started it much sooner.
In the pharmaceutical world, the significantly large number of diverse stakeholders with a potential to impact a brand have posed serious challenges to the brand guardians. With the advent of social media, the stakeholder role and their influence have undergone a paradigm shift. For example, physicians need not be the only influencers. A host of stakeholders such as patients, payers, regulatory agencies and care givers are increasingly shaping the perception of drugs.
EmPower Research’s social media-led framework for brand tracking
Our brand tracking framework is designed to provide insights to pharma professionals on multiple parameters which traditional methods may be slow and expensive to deliver.
Features
- Drug awareness: Helping you track awareness levels through conversation volume tracking based on competition, channels, regions, languages, and stakeholders
- Drug perception: Helping you understand perception and experience of drugs, and themes that stakeholders associate with the brand
- Drug sentiment: Helping you discover discussion tone around the drug, determine sentiment type, and capture unsolicited feedback from such sentiments
- Drug consideration: Helping you understand switching behaviors, loyalty, new entrants to the category, and key influencers
We also provide Patient Pathway analysis that captures the above features at various stages- pre-diagnosis, diagnosis, treatment, and post-treatment.
Why EmPower Research’s Social Media Brand Tracker for Pharma? Top reasons
- We provide human-enabled filtering that provides superior metrics
- Drive best-in-class content aggregation through a source-agnostic approach. We use proprietary tools (EmPower mediaInteractive) and other licensed tools for comprehensive content aggregation
- Accurate tagging of conversations by relevance, content, sentiment and context using human intelligence interfaced with best-in-class technology
- Multilingual analysis using a hybrid approach of translation tools, combined with in-house as well as an on-demand partner pool of language experts
- Wide coverage of therapeutic areas and disease indications
- Pioneers in social media tracking in the pharma industry, with a clientele including 7 of the Top 10 pharmaceutical companies
In the Spotlight
Social media and the pharma industry. Vrinda Deval, Business Development Director talks to Sarah McMillan, Pixels and Pills. Watch Video
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