PRISM: Performance Rating Impact of Salience in Media (PRISM) is a proprietary methodology to measure PR Efficacy
SMMART: Social Media Multi Attribute Rating Tool is proprietary tool used to rank sites by importance
KIB: Key Influential Blogger identification, profiling, and tracking. This is also used to identify Key Opinion Leaders (offline, e.g., journalists, academicians, regulators, environmental groups and others)
EmPower Research’s mediaInteractive is a media services portal that is used to document client projects and provide as a central platform of analysis and reports. Access to the portal is global, available to all client sites and team members everywhere. Besides depending on mediaInteractive as a central point of the platform, companies customize it in the ways they like to use, measure, and interface with media data. But knowing that media usage is always changing, EmPower continually improves the portal’s performance with new features and technology.