EmPower Ideas

mediaInteractive: Access the media services portal. Anytime, anywhere

EmPower Research’s mediaInteractive is a media services portal that is used to document client projects and provides as a central platform of analysis and reports.  Access to the portal is global, available to all client sites and team members everywhere. Besides depending on mediaInteractive as a central point of the platform, companies customize it in the ways they like to use, measure, and interface with media data. But knowing that media usage is always changing, EmPower continually improves the portal’s performance with new features and technology.

A few differentiating characteristics of mediaInteractive are:

• mediaInteractive was designed to centrally address all types of needs of the media professional. Much of the portal was developed to include key communications functions and features. These include our unique sourcing and aggregation technology, drill-down analytics for standard and EmPower’s own metrics, and features aimed at aiding media-focused professionals. One such feature allows a user can to easily flag, upload, and share clips/articles that will be included in an upcoming report that the user is compiling
• Clients’ preferences are built into their portals. Distinct from other market offerings and media services sites, mediaInteractive is customized to a large extent by the client; elements such as the dashboard components are finalized by a client user group. Also, mediaInteractiveis updated to adjust to any new requirements, such as a special section for conference coverage or a client’s new, ad-equivalence calculation
• EmPower Research and its technology partners continually evaluate emerging technologies for mediaInteractive. EmPower always researches and implements new technologies, such as Web crawling that can uniquely identify online content, for the portal. In upcoming releases, the portal will include more types of social media data and visualizations that can point out new takeaways.
  

To know more about mediaInteractive, and to request a demo, email sales@empowerresearch.com